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Conference Agenda

Previously Recorded on September 22 & 24, 2020

Exclusive interview with COVID-19 Survivor and Founder of Survivor Corps

Diana Berrent, Founder of Survivor Corps

Join us to hear how Diana’s experience surviving COVID-19 has led to the largest database of COVID-19 survivors in the World and their plans to support studies, including long term longitudinal studies focusing on long term survivors.

Building Profit-Purpose Partnerships during a Recession

Brittany Hill, CEO and Founder, Accelerist

Brittney will discuss its new study on Building Profit-Purpose Partnerships During a Recession, best practices and proven strategies for seizing opportunities during unsettling times, and a preview of expected partnership trends for 2021.

Supporting Civil Rights: An important conversation about how to be a better ally and meaningful ways to get involved with the Civil Rights Movement across the globe.

Keni Thacker, Founder, 100 Roses From Concrete &

Francilia Wilkins Rahim, CEO and Owner, R.F. Wilkins Consultants, Inc.

In the height of the pandemic, people continue to take to the streets and advocate for broad reform measures across the Nation. Everyone from small-town influencers to the NBA are speaking out about their support of Black Lives Matter. We invite you to join us for a conversation between diversity and inclusion expert, Keni Thacker and Chief Executive Officer and Owner of R.F. Wilkins Consultants, Francilia Wilkins Rahim about the issues facing us today and ways to work together to help solve them.

We're All in this Together

Mollye Rhea, President, For Momentum

Nathan Measom, Manager of Corporate Partnerships, Best Friends Animal Society

Janelle Lin, SVP of Partnerships & Business Development, DonorsChoose

Devi Thomas, Global Head of Social Impact Communications, Salesforce.org

Listen to hear how smart and creative partners from all sectors have stepped up in a major way to help corporate partners and businesses during the Pandemic.

Moms on a Mission: Boss Moms Building Businesses and Families while Supporting Causes

Pamela Peckerman, Founder and CEO, Hustle Like a Mom

Dr. Zabina Bhasin, Founder & Owner, In KidZ

Stacy Igel, Founder & Creative Director, BOY MEETS GIRL®

Nicole Young, TV Host & Writer, thebeautifulbody.com

This powerful panel of boss moms is redefining what it means to be a working parent while supporting causes they care about. If you think you don't have enough time in the day, think again. Hear from women who are juggling businesses, brokering partnerships, and infusing our communities with vital support.

Improving Morale and Employee Engagement in a Pandemic - Yes, it is possible!

Lisa Burke, Culture Coach, Energage

Lisa Burke gives us insight into the current state of employee engagement and creative ways to improve morale and increase productivity during these very uncertain times. Rally your colleagues and learn what it takes to help foster a healthier work environment.

There is No Normal, Only New: Social Activism in a Covid-19 World

Drew Train, Managing Partner, OBERLAND

OBERLAND's Co-Founder, Drew Train, will discuss their agency's study, "There Is No Normal, Only New" done in partnership with Guardian U.S. and real-time insights platform Suzy. Drew will discuss their findings in a new post-Covid-19 world and how their agency is responding to an increased demand for brands and nonprofits to respond collectively to the increase in need for support. Oberland has found that 83% of Americans are stressed during Covid-19. Tune in for more information on how the Pandemic has changed consumer behavior and brand focus.

Rodan+Fields & buildOn: Serving in Solidarity and Collaborating through Crisis

Carrie Pena, Chief Experience Officer, buildOn

Kari Hayden Pendoley, Global Head of Social Impact, Rodan+Fields

This dynamic and powerful duo has been able to pivot and re-shape their entire partnership to respond to the needs of their community and consultants. Listen in to hear how Rodan+Fields, has built a corporate social responsibility program from the ground-up and worked to foster a lasting partnership with buildOn to help underserved youth reach their full potential.

Partnership Secrets from 35+ Years of Cause Marketing Matrimony

Maureen Carlson, Chief Programs and Marketing Officer, Children's Miracle Network

Ever wonder why some partnerships last decades, like Goldie Hawn and Kurt Russel while others fizzle in the first year like Britney and what was that guy's name? This year has put some of the longest and most dedicated cause partnerships on shaky ground. Hear from Chief Programs and Marketing Officer, Maureen Carlson, on how her team has mastered the formula to grow and adapt with their corporate partners.

Innovative and Multidimensional Collaborations Transform Partnerships to Support Collective Action

Susanne Halling Duffy, Impact Partnerships Specialist, Mälardalen University

Samir Goel, Co-Founder and Co-CEO, Esusu

Marshall Lauck, Chief Growth and Marketing Officer, Bob Woodruff Foundation

Erik Wolsky, Director of Partnerships and Community Engagement, Allbirds

This panel will give you insider information on how to navigate the rapidly evolving approaches behind mission-driven partnerships and how they are reshaping the way we do impact-driven work and cause partnerships.

Reaching New Yorkers When Your Marketing Budget is Non-existent

Nina Robbins, Program Director, F.Y. EYE

F.Y. Eye is a nonprofit agency and ad network in New York City on a mission to connect people in need to the knowledge and services they deserve. Tune in to hear about their incredible network and unique agency offerings for nonprofits. F.Y. Eye helps nonprofits regardless of budget get the word out through low-cost and no-cost marketing and advertising services.

Blue Star Families & Macy’s Discuss the success of their 7 digit cause marketing campaign aimed at helping active-duty military families across the US

Penny Bolden, Senior Director of Cause Partnerships, Blue Star Families

Michelle Hall, Manager of Cause Execution, Macy's

Listen in to hear how Blue Star Families leveraged their existing partnership Macy’s to grow from a 5-figure donation to over 7-figure donation in just a few years. Through membership engagement, marketing and PR, understand how a small nonprofit with a big mission is able to grow through smart relationship building and employee engagement.

Presenting the Awesome Possum Award to.....

Stacey Lea Flanagan, Director of Health and Human Services, Jersey City, NJ

with a special video tribute from Lisa Buksbaum, CEO & Founder, Soaringwords

Visit www.causemarketingnyc.com for more info.